Written & Visual Content Management
For Wilderness Scotland and Wilderness England, the post holder will primarily follow an existing content plan, managing ongoing content planning, creation, and distribution. A key responsibility within this is to research, plan and prioritise rolling content creation based on SEO trends, business needs and ongoing projects.
As well as supervising and contributing to in-house content creation, you will also be the main point of contact for external content exchanges like referral relationships, link building and managing freelancers. Managing freelancers primarily involves assigning relevant work, briefing, proofing and building external content.
A vital aspect of the role will be monitoring ongoing content performance and the needs of the business to adjust content creation plans accordingly.
The post holder will support the content management of Wilderness Ireland and our trade website. Accountability for day-to-day management lies outside this role, but a contribution to successful delivery is expected.
Social Media Overview
Across the Wilderness Group, we’ve got a significant social presence. This includes three Facebook accounts, three Instagram accounts, two Twitter accounts, four LinkedIn accounts, three Google Business properties and three YouTube accounts.
Although day-to-day social media management is run by dedicated brand marketing assistants and our dedicated videographer & content creator, social media accountability will lie with the postholder.
This involves ensuring that social content goes out promptly with appropriate cadence, ensuring brand consistency across all social channels and performing quality control. Social media reporting sits within the remit of dedicated brand marketing assistants. The postholder will review monthly reporting, monitor KPI performance and provide guidance to the team for future social media content. You will also be the primary liaison between external and internal social requests, filtering relevancy and quality.
Email Campaign Management
Following an initial email communications plan, the post holder will be accountable for ensuring all email communications have gone out as intended, meet business needs and are of the highest quality. The role requires balancing the existing email plans with promotional campaigns and ad hoc requests pushing last-minute product placement.
Website Content Maintenance
Working with the team, you will be responsible for creating and editing web pages using WordPress. To maintain our website suite, you must have extensive experience using a CMS and CRM system, preferably WordPress. The post holder will demonstrate and employ a range of SEO techniques to ensure the fundamentals are covered in line with existing processes.
Reporting & Analytics
The post holder needs to be confident in analysing data and able to monitor ongoing content performance across web, social and email. You will respond to performance data using internal reporting tools, optimising continuous content creation and reviewing legacy content.
The post holder is also responsible for ensuring that data tracking is working and accurate for our various Google Analytics properties.
Proofreading & Copy Editing
To maintain the highest standards of published content, you must be able to proofread your work and that of others, drawing on a high command of English, product knowledge and messaging.
