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Turning Black to Green

We decided to do things a bit differently this year. To celebrate the launch of our pioneering carbon labelling project, we’re turning Black Friday Green.

We are passionate about taking real action on climate change and environmental conservation. We know that our travellers care deeply about our natural world and want to travel responsibly. Together, we can explore England’s beautiful scenery and nature whilst having a positive impact on the environment.

For each traveller who books between the 26th November and the 6th December, we’ll plant one tree and donate to protect and restore essential mountain woodlands in your name. Working with our conservation partners at the John Muir Trust and Trees for Life, the donation on your behalf will remove carbon from the atmosphere and actively contribute to the conservation and restoration of England’s wild places.

Why Book Now?

  • For every traveller on your booking we contribute towards Help a Habitat: Mountain Woodland by John Muir Trust

  • For every traveller, we plant one tree with Trees for Life

  • Secure your place with only 25% deposit (balance is due 10 weeks before departure)

  • Book now before popular trips sell out

Get Involved

Every traveller who books a holiday during our Green Friday promotion
(26th November – 6th December) automatically qualifies for the above benefits.

View Our Tours

Terms and Conditions Read More
  • Promotion open worldwide.
  • Subject to the standard booking conditions.
  • Promotion open between 00:00 on Friday 26th November 2021 and 17:30 GMT on Monday 6th December 2021.
  • For every traveller on your booking we will purchase a Help a Habitat: Mountain Woodland gift by the John Muir Trust.
  • For every traveller, we plant one tree with Trees for Life.
  • Similar promotions are running side by side with our sister companies Wilderness Ireland and Wilderness Scotland, however, the environmental Green Friday contribution bundle is tailored to suit the destination. See their promotion T&Cs for more details. 
  • Promotion is not open to agent bookings.
  • Promotion is only applicable to new bookings made during the promotional period.
  • Promotion is as stated and no cash or other alternative incentive is available.
  • The promoter’s decision is final, and no correspondence will be entered into.

Promoter: Wilderness England, Richmond TW9 2JA

How Will This Make a Difference?

While our carbon footprint is lower than most, the reality is that for every trip we run there is a carbon cost. The good news is that not only have we committed to reducing our carbon by 90% in the next decade, but Wilderness England will also offset any carbon cost that we can not eliminate year on year.

But we need to go further. We need to start actively removing carbon from the atmosphere. We’ve calculated that on average each traveller produces a carbon footprint of around 140Kg per trip. An average tree removes 250Kg from the atmosphere.

By booking during Green Friday, not only are you counteracting the impact of your Wilderness England holiday but going that bit further. You are actively contributing to the conservation and restoration of England’s wild places and removing more CO2 from the atmosphere than your trip will produce.

Help Us Make a Difference

Protect Mountain Woodlands

Mountain woodland forms a transition habitat, beginning where the natural treeline ends, extending into higher alpine heath. The John Muir Trust conducts essential mountain woodland conservation work across the United Kingdom, regenerating mountain woodland species such as dwarf birch and downy willow, once common at high altitudes but now scarce due to grazing pressure. These woodlands contribute to local biodiversity, carbon sequestration and improve underlying hydrology.

Tree Planting in the UK

How does planting a tree impact climate change? Over the course of their lives, trees remove significant amounts of CO2 from the atmosphere, storing carbon and also releasing oxygen back into the air. Forests and woodlands also provide other benefits for the environment like increasing biodiversity, cooling local climates and distributing water in ecosystems. The groves operated by Trees for Life are selectively planted, well managed and have the potential to absorb up to 50,000 tonnes of CO2.

What’s Carbon Labelling?

Together with eCollective, we’ve developed one of the world’s first carbon labelling schemes for travel. With this, we can precisely calculate the carbon footprint of each Wilderness England trip, and those of our sister companies as well. We did this work because we’re passionate about addressing the effects of climate change as a business. This project helps us identify where we can be more sustainable in our operations and plan for achieving ‘true’ Net Zero status by 2030 with science-based emission reduction targets.


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