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Why Wilderness?

“If you ever want to go with a company that puts you first and has everything in place to back it up then this is the company for you”

Robert Hayward, UK

Going the Extra Mile

Back in 2001, we set out to create an adventure travel company that really meant what it said in terms of customer service and experience. On our very first trip, we sweated over every possible detail to ensure that not only did everything go to plan but that we exceeded expectations and delivered a truly memorable wilderness experience. That focus and attention to detail remains the cornerstone of what we continue to offer today with adventures throughout Great Britain and Ireland. It’s the same commitment to quality and experience which we believe makes us different and helps us deliver unrivalled levels of customer satisfaction.

So, if you are currently weighing up your options and wondering what the Wilderness difference is, we hope the following will help you decide why you should choose to travel with us.

Paul Easto – Founder of The Wilderness Group – Britain & Ireland

Seeing as you can’t test drive a holiday, the best guide you’ll get to whether a particular travel experience is any good comes from those who have been there before. With over 4,500 independent traveller reviews combined for our Wilderness Scotland and Wilderness Ireland holidays, and an average trip rating of 4.87 out of 5, we’re confident that our customer feedback is among the very best you’ll find. And just because the rating is so high it doesn’t mean we can’t improve. We’re obsessed with getting better and every piece of feedback we receive is individually reviewed to see how we can make an already great travel experience even better.

While every aspect of our holidays is important, it is our guides which really elevate the trip, turning an already great holiday into a potentially transformative travel experience. It is, for this reason, we have invested in recruiting and selecting the best guides in the business. By providing industry-leading working conditions and training opportunities, we have built a team of truly amazing individuals committed to professionalism and delivering you with the best travel experience you’ll ever have.

The excellence of our guides is supported by the very best guide: guest ratios you’ll find. For example on our guided road cycling adventures, this means two fully qualified and professional guides on every trip, delivering the best possible service on and off the trail.

While our commitment to guide quality and guide: guest ratios does mean our trips are sometimes more expensive than the competition, we do believe they are signature features of a Wilderness trip which make a real difference and deliver excellent value for money.

Our Guides

Alongside our guides, we make significant investments each year to maximise your enjoyment of the wilderness including top of the line equipment and vehicles. From best in class sea kayaking equipment to the highest standard bike rental fleet you’ll find anywhere in the UK. While we design all trips to maximise your time in the outdoors, when you do have to travel you’ll be doing it in comfort onboard our 9 seat mini-vans which are replaced every 2 years.

When it comes to the all-important accommodation, we have spent over two decades developing and refining relationships with a wide range of hotels, lodges, guest houses and exclusive use venues. We have two dedicated and amazing member of staff, Tom Devereux and Ruth Howarth, who manage these relationships on a full-time basis. This personal attention means that not only will you stay at the best choice of accommodation for the trip type, but also ensures you receive the highest standard of service when you arrive.

With an incredibly passionate and loyal team, our Office Team have cumulatively collected well over 100 years of experience in operating trips throughout the UK. This experience manifests itself in an almost encyclopaedic local knowledge of the mountains, coast, towns and cities where we live. That knowledge and expertise feeds trip design to guarantee those holidays we offer are among the most inspiring and innovative experiences you will find.

Drawing upon the Wilderness team’s knowledge, each trip is the subject of countless hours of behind-the-scenes research both in the office and in the field. Our know-how and relationships throughout the country mean you’ll not only explore places far beyond the tourist map but also sample those experiences not found in any guidebook. The logistics are taken care of, which means that you can enjoy your holiday the way you want to.

We’ll never offer a new itinerary unless we believe in it 100% and are confident it will be met with the same delight and enjoyment experienced on our current range of trips.

We feel lucky to live and work in such an incredible country. Looking after the environment which provides the amazing natural canvas for our adventures is not only the right thing to do but also makes sound business sense. It’s one of the many reasons why we’ve taken the bold step to become the world’s first climate-positive tour operator by the end of 2022.

It is also why we’ve been at the forefront of tourism and conservation. Since it launched, our Conservation Contribution Scheme has raised more than £50,000 for grassroots environmental protection and is one of the reasons why we’ve twice won the Best Green Tour Operator at the World Travel Awards.

Wilderness Sustainability

Award-Winning Journeys

Green Tourism
Gold Approved
High-End
Experiential Travel
Leading Green
Tour Operator

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