Making it Simple
There is no getting away from the fact that in the world of carbon emissions, footprints and calculators can be rather complex.
For several years, we have wanted to devise an approach that would allow our travellers to meaningfully understand how to make holiday choices that are better for the planet.
Working with the eCollective, we have devised one of the world’s first carbon labelling schemes for travel. In much the same way as you can see the number of calories on a packet of cereal or bar of chocolate, each and every one of our trips now has a carbon label or score indicating the amount of kilogrammes of carbon attributed to each traveller.
How on earth have we managed to work this out and what do the numbers actually mean? Those are both great questions which we hope we can explain below.